Being more human: the Reebok way.


be-more-human-86361824Feb. 02, 2015, Toronto, ON – It looks like Reebok has finally decided to answer back against Nike’s -Find Your Greatness- commercials with its very own –Be More Human- campaign. Regardless of your perspective on either company, it’s great to see that corporations have at least finally begun addressing (or capitalizing on) the positivity behind growing the human potential. From motivational soundbites to crescendoing anthems, we may have all just entered a new paradigm in commercial-evolution: the “you can be the best ‘you’ that you want to be” mindset.

Duplicitous history and corporate agendas aside, I’m sure that we can all at least agree that this is a nice step in the right direction.

It’s hard out here for a millennial — the struggle is real.


Presented with the perpetual and endlessly revolving ‘unpaid internship’ – millennials provide an entity with an infinitely renewable resource of labour for the long haul.

Often found chasing down the preposterous levels of experience necessary to fill any entry level position nowadays, millennials, in their pursuit of experience, can sit happily knowing that, even after all of their hard work interning at a company, their positions can still easily be filled by an endless stream of recent graduates looking to make a name for themselves.

Granted, that doesn’t mean that there aren’t any jobs out there for a millennial. No, big corporations are eager to scoop up millennials in order to fill attractive customer-facing positions, like cash and sales; for a millennial is bursting with hard work, motivation, and endless drive — though, they are typically compelled by the desire to pay off their inordinate mounds of school debt.

But seriously, millennials, “why quit now?” “what about your benefits and pay?” “who else is willing to hire you with all of your inexperience?” after all, “you’ve almost made it to a management position!”  All increasingly attractive statements, promising a long and prosperous career spearheading and advancing a corporation’s front and bottom line.

Ultimately, chained by the never-ending mound of debt and interest, and continuously tempted by products we can hardly afford, perhaps the Matrix had it right when they likened us to mere batteries — but, hey, who here is really complaining?