BY URVIL JAMES VILLARUEL
Never discount a rapper for showing you how to brilliantly string a series of words together in order to keep mass-attention. Littered with analogies, puns, pop culture references, and humor, Childish Gambino’s single Freaks and Geeks, though laced with a potent dose of profanity, hosts a seminar on the effective use of creative writing for hooking audiences. Donald, Childish, started out his career as a writer for NBC’s 30 Rock and seamlessly transitioned from being an entertaining screenwriter, to an entertaining comedian, to an entertaining actor, to, eventually, an entertaining musical artist through his persistent use of comic relief and intelligently pointed fingers at life’s little taboos.
Hooking audiences with witty wordplay and vivid mind-pictures is a skill most writers lack in avenues stretching from news reporting to public relations to academia. Perhaps the most effective way to write creatively is to think of oneself as an artist; which, in actuality, you are. Writing is essentially an art form no different from painting or singing. Though, how many authors do you find actually engaging enough for you to complete a full read-through of any one piece? Not many. It’s no wonder we’re beginning to see the decline of long-form consumptions of literature without two cups of coffee and frequent exercise breaks.
It could be time for writers to stop thinking about the dissemination of information through drab forms of storytelling style-guides, and about time we start looking to develop more creative captures that hook audiences and keep them wanting to find out more. Otherwise, boredom, and an inevitable deficit in education, are not too far behind.
Childish Gambino – Freaks and Geeks [a considerable degree of profanity added for effect: beware.]