Grams of Gold.

BY URVIL JAMES VILLARUELb7231a79

September 25, 2015, Ottawa, ON – A brilliant amalgamation of electronic music and down-south flow, Big Grams is the brainchild of hip hop heavyweight Big Boi and rising star duo Phantogram. Reemerging in a big way after time spent away from his original super-duo Outkast, Big Boi, alongside Big Grams, offers up soulful hooks and anthemic underlays from team Phantogram, propelled forward by Big Boi’s boisterous bravado, ready at the helm.

Definitely worth every gram.

Literary Headnods With New English Professors.

BY URVIL JAMES VILLARUEL

Never discount a rapper for showing you how to brilliantly string a series of words together in order to keep mass-attention. Littered with analogies, puns, pop culture references, and humor, Childish Gambino’s single Freaks and Geeks, though laced with a potent dose of profanity, hosts a seminar on the effective use of creative writing for hooking audiences. Donald, Childish, started out his career as a writer for NBC’s 30 Rock and seamlessly transitioned from being an entertaining screenwriter, to an entertaining comedian, to an entertaining actor, to, eventually, an entertaining musical artist through his persistent use of comic relief and intelligently pointed fingers at life’s little taboos.

Hooking audiences with witty wordplay and vivid mind-pictures is a skill most writers lack in avenues stretching from news reporting to public relations to academia. Perhaps the most effective way to write creatively is to think of oneself as an artist; which, in actuality, you are. Writing is essentially an art form no different from painting or singing. Though, how many authors do you find actually engaging enough for you to complete a full read-through of any one piece? Not many. It’s no wonder we’re beginning to see the decline of long-form consumptions of literature without two cups of coffee and frequent exercise breaks.

It could be time for writers to stop thinking about the dissemination of information through drab forms of storytelling style-guides, and about time we start looking to develop more creative captures that hook audiences and keep them wanting to find out more. Otherwise, boredom, and an inevitable deficit in education, are not too far behind.

Childish Gambino – Freaks and Geeks [a considerable degree of profanity added for effect: beware.]

Let me get at that, Sammy.

BY URVIL JAMES VILLARUEL

When tweaking for better business models or creative art campaigns, sampling, taking an existing hit and using a part of it to make something better, can prove useful when strengthening or developing your own venture. “I really like what they did here, let me use that for my own idea”. No sector has displayed such a blatant and effective use of this technique than in hip-hop & rap.

Drawing analogies for cultivating more lucrative business models from the ordinary and mundane, there is certainly something to be learned from this highly influential and vastly creative musical genre. Touting a net worth of $520 million in 2014, Jay-Z is a prime example of leveraging from existing models and making something more attractive.

Take an existing idea, combine it with your own idea, make something great.

Jay Z – Young Forever (feat. Mr. Hudson) – original track: Alphaville – Forever Young